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Sylwester Marcus Walczak Publications

Understanding
modern beauty.

Original brand reads, global beauty markets and the founders who own the audience. Research-driven teardowns from Cosmiq Studio, not recycled news.

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Beauty study
The study of how beauty is sold, market by market.Imagery generated with Cosmiq
Featured brand read
rhode
Brand read · USA

Rhode: recognition is done, authority is next

Rhode has already transferred Hailey's taste into a recognisable brand world. Its next chapter is transferring her authority into product belief, so people trust the formula as strongly as they trust the face.

By Cosmiq Studio · Founder: Hailey Bieber · 8 min read
Read the brand read
The brand readsAll reads
rhode
rhode8 min

Rhode: recognition is done, authority is next

LANEIGE
LANEIGE6 min

How LANEIGE turned a lip mask into a ritual

Biologique Recherche
Biologique Recherche7 min

How Biologique Recherche made refusing to explain itself the whole strategy

The markets10 markets
USA
USA
America sells the transformation
Korea
Korea
Korea does not follow trends. It manufactures them.
Japan
Japan
Japan sells trust and time
Europe
Europe
Europe sells effortless authority
China
China
China sells heritage through livestream
India
India
India sells heritage at every price
Middle East
Middle East
The Gulf runs on scent and opulence
Brazil
Brazil
Brazil sells the body and the vibe
Africa
Africa
Africa: heritage as the new luxury
Australia
Australia
Australia and the sun-smart natural
Living data

The Founder Index.

The beauty brands and founders ranked by the audience they really command, across ten markets.

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