The index

Who owns
the audience

The beauty brands with the largest owned audiences across ten markets. Distribution is the real moat, and this is who holds it right now.

314.9M combined reach
1
HUDA BEAUTY
HUDA BEAUTY
56.1M followers · Middle East
2
Kylie Cosmetics
Kylie Cosmetics
23.9M followers · USA
3
Dior Beauty Official
Dior Beauty Official
14.3M followers · Europe
The full index · top 60
01HUDA BEAUTY
HUDA BEAUTY@hudabeauty · Middle East
56.1M02Kylie Cosmetics
Kylie Cosmetics@kyliecosmetics · USA
23.9M03Dior Beauty Official
Dior Beauty Official@diorbeauty · Europe
14.3M04MAKEUP BY MARIO
MAKEUP BY MARIO@makeupbymario · USA
13.9M05FENTY BEAUTY BY RIHANNA
FENTY BEAUTY BY RIHANNA@fentybeauty · USA
13.3M06O Boticário
O Boticário@oboticario · Brazil
13.1M07YSL Beauty Official
YSL Beauty Official@yslbeauty · Europe
12.7M08Rare Beauty by Selena Gomez
Rare Beauty by Selena Gomez@rarebeauty · USA
8.6M09Charlotte Tilbury, MBE
Charlotte Tilbury, MBE@charlottetilbury · Europe
7.5M10CHANEL BEAUTY
CHANEL BEAUTY@chanel.beauty · Europe
7.2M11Lancôme Official
Lancôme Official@lancomeofficial · Europe
7M12Eudora
Eudora@eudora · Brazil
6.8M13rhode skin
rhode skin@rhode · USA · Founder: Hailey BieberBrand read →
5M14La Roche-Posay International
La Roche-Posay International@larocheposay · Europe
4.7M15Salon Line
Salon Line@salonlinebrasil · Brazil
4.6M16Avon Brasil 💄
Avon Brasil 💄@avonbrasil · Brazil
4.5M17L'Occitane en Provence
L'Occitane en Provence@loccitane · Europe
4.1M18Makeup Artist Patrick Ta 🫶🏽
Makeup Artist Patrick Ta 🫶🏽@patrickta · USA
4.1M19Sol de Janeiro
Sol de Janeiro@soldejaneiro · Brazil
3.2M20Glossier
Glossier@glossier · USA
3.1M21Quem Disse, Berenice?
Quem Disse, Berenice?@quemdisseberenice · Brazil
3.1M22The Ordinary
The Ordinary@theordinary · Europe
3.1M23Dailus
Dailus@dailus · Brazil
3M24Juvia's Place
Juvia's Place@juviasplace · Africa
2.8M25Milk Makeup
Milk Makeup@milkmakeup · USA
2.7M26Givenchy Beauty
Givenchy Beauty@givenchybeauty · Europe
2.7M27Lakmē
Lakmē@lakmeindia · India
2.6M28r.e.m.beauty
r.e.m.beauty@r.e.m.beauty · USA
2.5M29Guerlain
Guerlain@guerlain · Europe
2.4M30Boca Rosa
Boca Rosa@bocarosabeauty · Brazil
2.2M31LE LABO Fragrances
LE LABO Fragrances@lelabofragrances · Europe
2M32Drunk Elephant Skincare
Drunk Elephant Skincare@drunkelephant · USA
2M33Jequiti Cosméticos
Jequiti Cosméticos@jequiti · Brazil
1.7M34Diptyque
Diptyque@diptyque · Europe
1.7M35Caudalie
Caudalie@caudalie · Europe
1.7M36- Armaf Official -
- Armaf Official -@armaf_official · Middle East
1.6M37LANEIGE U.S.
LANEIGE U.S.@laneige_us · KoreaBrand read →
1.6M38KAYALI 💎
KAYALI 💎@kayali · Middle East
1.6M39KAYALI 💎
KAYALI 💎@kayali · USA
1.6M40Sallve
Sallve@sallve · Brazil
1.6M41SHISEIDO
SHISEIDO@shiseido · Japan
1.6M42Summer Fridays
Summer Fridays@summerfridays · USA
1.5M43Haus Labs
Haus Labs@hauslabs · USA
1.5M44TATCHA Beauty
TATCHA Beauty@tatcha · USA
1.4M45Aesop
Aesop@aesop · Australia
1.4M46Océane
Océane@oceane · Brazil
1.4M47ILIA
ILIA@iliabeauty · USA
1.2M48Lotus Herbals
Lotus Herbals@lotus_herbals · India
1.1M49Plum | Skincare, Haircare | We have chemistry
Plum | Skincare, Haircare | We have chemistry@plumgoodness · India
1.1M50에뛰드 ETUDE official
에뛰드 ETUDE official@etudeofficial · Korea
1.1M51Dot & Key Skincare
Dot & Key Skincare@dotandkey.skincare · India
1.1M52Renée Cosmetics
Renée Cosmetics@reneeofficial · India
926K53Clarins Official
Clarins Official@clarinsofficial · Europe
913K54Faces Canada
Faces Canada@facescanada · India
892K55MERIT
MERIT@merit · USA
886K56Kosas
Kosas@kosas · USA
878K57NIVEA
NIVEA@nivea · Europe
863K58INNISFREE | 이니스프리
INNISFREE | 이니스프리@innisfreeofficial · Korea
851K59Jones Road Beauty
Jones Road Beauty@jonesroadbeauty · USA
829K60Sisley Paris
Sisley Paris@sisleyparisofficial · Europe
815K

The Founder Index, every week.

No spam. Only research.