Research
Reports.
Original brand teardowns from Cosmiq Studio. We take a real brand apart and show exactly how it sells, then hand you what to steal.
Brand teardowns3 live
Brand read · USA
Rhode: recognition is done, authority is next
Rhode has already transferred Hailey's taste into a recognisable brand world. Its next chapter is transferring her authority into product belief, so people trust the formula as strongly as they trust the face.
rhode
5M followers · 8 min read
LANEIGE
1.6M followers
Product analysis · Korea
How LANEIGE turned a lip mask into a ritual
LANEIGE does not sell a lip product. It sells the last calm moment before you fall asleep.
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Biologique Recherche
526K followers
Brand teardown · France
How Biologique Recherche made refusing to explain itself the whole strategy
No ads, no gloss, no easy claims. Biologique Recherche sells skincare the way a laboratory sells results, and the restraint is the seduction.
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